Ashton Industries, is committed to protecting the privacy and confidentiality of personal information entrusted to us.

What Is the Scope of Our Privacy Policy?

This Privacy Policy addresses our policies and procedures relating to the personal information of individuals, such as our customers.  This Privacy Policy is intended to assist you in understanding Ashton Industries's policies and procedures relating to our management of personal information and is applicable to Ashton Industries, its successors and assigns, and various websites operated by Ashton Industries.  

Personal and Other Information Collected by Ashton Industries

Ashton Industries may collect personal information that is voluntarily provided by you when you order a product, enter a promotion such as a sweepstakes or skill contest, answer our polls or surveys, register as a member on some of our Websites, sign up for additional services on our Websites, or communicate with us by mail, telephone or electronically. The type of information we collect and maintain may include your name, mailing address, email address, telephone number, gender, date of birth, purchase history, credit card number, complaints you may have about our products or services, a record of promotions offered to you, your Ashton Industries product preferences. This type of information is collected, used and disclosed in accordance with the form of consent required by applicable law and its use is limited to the objectives for which it was collected as described in this Privacy Policy.

We may collect information through technology (such as logging IP addresses) for routine system administration purposes, to make our Websites more interesting and useful to you, or to manage content delivery.  For instance, we use technology to track traffic patterns on the Website.  Once you have logged into a Website, we track your activities by using logs of database transactions and server interactions.  We also use this information to understand which areas of our Websites are most appealing or least appealing or to deliver content that is specific to your country or area of residence.

Ashton Industries may also collect information that is stored in cookies.  Cookies are small pieces of information stored on your hard drive, not on our Websites. We use cookies for a number of reasons. Cookies allow you to store your password without having to constantly re-enter it. Cookies also help us to tailor messages that better match your needs and interests, and they allow us to better understand how users in general use our sites, which in turn helps us to focus our resources on features that are most popular with our users. You are always free to decline our cookies if your browser permits, but some parts of our sites may not work properly if you do.


We reserve the right to collect, use and disclose your personal information without consent where required or permitted by law.

Otherwise, personal information will be collected, used and disclosed in accordance with the form of consent required by applicable law and its use will be limited to the objectives for which it was collected as described herein.  The form of your consent can vary from implied consent to express consent, depending upon the circumstances and the sensitivity of the type of information collected.  We will rely on implied consent when we can reasonably conclude that you have given your consent by your action (e.g. by giving us your name and contact information so that we may send the eStore Items you have ordered) or inaction (e.g. by not exercising an ability to opt-out that is provided to you at the time your contact information is collected).  This Privacy Policy identifies the purposes for which your personal information is collected, used and disclosed.  Additional consent will be obtained from you should we wish to use or disclose your personal information for any additional purpose.

Why Does Ashton Industries Collect Personal Information?

Ashton Industries collects personal information for the following reasons:

  1. To provide you with the products or services you have requested, including processing your payment;
  2. To better understand you, to allow us to serve you better through enhanced products, customer service and directed Ashton Industries promotional efforts of particular interest;
  3. To properly investigate and respond to any complaints, questions or concerns you may have about our products or services; and
  4. To determine your eligibility for our products and services.

If you opt in to receive offers, promotions or other information from Ashton Industries, your information will be used to provide you with promotional offers for Ashton Industries products that we believe may interest you and to solicit your opinion on our products and services.  If you have opted in to receive these offers, we may also use your personal information to ensure that your contact information is accurate and up to date.

What Kind of Personal Information Does Ashton Industries Disclose, to Whom and Why?

Ashton Industries may share your personal information with other members of the Ashton Industries corporate group, and their respective successors and assigns, but only to the extent necessary to fulfill the purposes identified under the heading "Why Does Ashton Industries Collect Personal Information?".  In addition to this inter-corporate sharing, Ashton Industries may disclose your personal information to third parties as follows:

  1. To Third Parties in the Event of Legal Reasons: We advise you that we may disclose personal information to the government or other legal or regulatory authorities (i) if so ordered by a court of law or (ii) for other legal reasons, such as (a) to comply with legal process such as a search warrant, subpoena or court order; (b) to protect the company's rights and property; (c) to investigate reports of fraud or of users sending material using a false email address or users sending harassing, threatening, or abusive messages; (d) to protect against misuse or unauthorized use of our Website; or (e) in emergencies, such as when we believe someone's physical safety is at risk.  In some cases, disclosure may be required by law to be without notice to you.
  2. To a Third Party in the Event of a Significant Transaction or Other Event: In the case of any significant transaction or event involving Ashton Industries or any of its related entities or divisions such as, by way of example, a sale, merger, amalgamation, financing, re-organization, liquidation, or insolvency, other parties to the transaction and their professional advisors may need to have access to Ashton Industries's customer lists and various databases as part of the due diligence process. In this event, Ashton Industries would only provide such access under terms of a strict confidentiality agreement. Also, upon completion of the transaction or event, your personal information would be transferred to Ashton Industries's successor-in-interest to be used for the purposes for which it was collected.

How Long Does Ashton Industries Retain Personal Information?

We keep your information for a period reasonably necessary to meet the purposes for which it was collected or to comply with any legal requirements, including statutory retention periods.  When your personal information is no longer required for a specific purpose or legal requirement, it will be erased from our records.

What Security Measures Does Ashton Industries Have in Place To Safeguard Personal Information?

Ashton Industries has implemented physical, electronic and administrative measures to protect your information from error, loss or unauthorized access. For example, we use industry-standard efforts, such as passwords, firewalls and Secure Socket Layers, to safeguard the confidentiality of your personal information contained on our computer systems. In addition, our employees and any third parties we use are contractually bound to protect the confidentiality of your information and access is restricted to those with a need to know the information to carry out the identified purpose.

Where is my Personal Information Located?

Your personal information may be stored and processed on servers, including those of our authorized third parties, located in the US. These servers shall always be subject to the safeguards described in this Privacy Policy to protect against unauthorized collection, use or disclosure, and you shall be able to access the personal information stored in such servers in accordance with this Privacy Policy.

Non-Personal Information

Non-personal or aggregated information is information that cannot be associated with or traced back to a specific person. When users browse our Websites, for example, we gather information about the number of users who are viewing each page so that we can learn what features are the most popular. We also use this data, both aggregated and personally identifiable, to personalize and enhance your onsite experience by displaying content and marketing messages we believe will be of interest to you and to deliver content that is specific to your country or area of residence. We may disclose anonymous, aggregated information about our Websites to third parties.

In addition, to help us better understand our markets, we may gather demographic information for analytical purposes on an anonymous, aggregate basis. This information is not kept, used or disclosed at the individual level, but may be disclosed to third parties on an anonymous, aggregate basis.


Links to Third Party Sites

Users may, through hypertext or other computer "links," gain access to other websites on the Internet which are not operated by Ashton Industries.  Ashton Industries is providing these links to you only as a convenience, and the inclusion of any link does not imply endorsement by Ashton Industries of the website linked to.  Ashton Industries ASSUMES NO RESPONSIBILITY FOR ANY MATERIAL OUTSIDE OF THE WEBSITES OPERATED BY Ashton Industries AND ITS AFFILIATES, INCLUDING ANY WEBSITES WHICH MAY BE ACCESSED THROUGH A LINK ON A Ashton Industries OPERATED WEBSITE.  Unless otherwise indicated at a Ashton Industries operated website, Ashton Industries is not sponsored by or affiliated with the linked websites, and trademarks used in connection with linked websites are not trademarks of Ashton Industries.  Ashton Industries specifically disclaims responsibility for any inadvertent viewing by anyone under the Age of Majority (as defined in the applicable Website user agreement) of any material intended for adults on a website accessed through use of a linked website.

How To Control How Your Personal Information is Collected, Used and Disclosed

You have control over how we collect, use and disclose your personal information.  Any comments, questions or changes regarding the collection, use and disclosure of your personal information shall be directed to Ashton Industries Customer Service Department, as described below.

You may choose not to receive email from us, even after granting permission, by unsubscribing.  Instructions on how to unsubscribe from emails that are not related to processing of your transactions with us are included in each such email.

A request for a copy of the personal information we keep about you, depending on the laws of your country, must be made in writing giving details with which Ashton Industries can identify you.  Information will be furnished in accordance with applicable law.

Questions, Comments or Accessing or Updating Your Personal Information:

If you have any questions or comments about Ashton Industries's Privacy Policy, would like to advise us how you would like your personal information not to be used or disclosed, or would like to access or update your personal information please contact our webmaster at

Please note that certain information is required by Ashton Industries to process payment and fulfill any orders that you may place through a Website, and if you withdraw your consent to the collection, use or disclosure of your personal information for these purposes, then Ashton Industries will not be able to fulfill your orders.

Acceptance of Privacy Policy

This Privacy Policy outlines the information usage practices of Ashton Industries. By accessing, browsing or using this Website or by submitting your personal information to Ashton Industries, you signify your agreement to the terms and conditions of this policy. If you do not agree to this policy, please do not submit your personal information to us.  We reserve the right, at our discretion, to change, modify, add or remove portions of this Policy at any time.  If at some point in the future, there is a material change to our information usage practices that affects your personal information, you will be notified of such change by a conspicuous posting on the Websites and will be prompted to elect whether or not you agree to the change.  Depending on the changes made, you may be unable to utilize a Ashton Industries service or Website if you choose not to agree to a modification to this Privacy Policy. If any future change affects our payment processing and order fulfillment functions, if you withhold your consent, we may not be able to continue to process payments or fulfill orders from you. Your acceptance of a revised policy, which may be communicating by clicking to indicate your consent for the continued provision of your personal information to Ashton Industries following the effective date of any changes to this Privacy Policy shall mean that you have accepted those changes, subject to your continuing right to notify us at any time as to how you would like us to treat your personal information.

Last modified on March 24, 2010